Identity and Contact Information of the Data Controller
Dr. Rogelio Rincón Lozano, with an address at Northern Medical Specialist Plaza, Orchid Dr, Orange Walk, Belize, is responsible for the collection, use, storage, and protection of your personal information.
This Privacy Notice explains how we collect, use, disclose, store, and protect personal information, including health information, in connection with our medical services and our website, www.plasticsurgeonbelize.com.
2. Personal Information We Collect
For the purposes described in this Privacy Notice, we may collect personal information when you voluntarily provide it to us through our contact forms, by telephone, WhatsApp, email, or other communication channels.
The personal information we may collect includes:
- Full name
- Email address
- Telephone number
- WhatsApp number
- Reason for consultation
- Information relating to your appointment or inquiry
- Any other information you voluntarily provide to us in connection with your request or medical care
3. Health Information
Because we provide medical services, we may collect and process information relating to your health and medical history.
This may include:
- Medical history
- Current or previous medical conditions
- Medications and treatments
- Allergies
- Previous surgeries or procedures
- Information concerning your physical or mental health
- Information necessary to evaluate or provide medical treatment
- Information contained in medical records
- Photographs or other clinical images when necessary for medical evaluation, diagnosis, treatment, follow-up, or documentation
Health information is treated as confidential information and will only be used and disclosed in accordance with applicable law and the purposes described in this Privacy Notice.
4. Purposes for Processing Personal Information
We may process your personal information for the following purposes:
Primary Purposes
We may use your personal information when necessary to:
- Respond to inquiries regarding our medical and surgical services.
- Schedule, confirm, and manage medical appointments.
- Communicate with you regarding your consultation or treatment.
- Evaluate your medical needs and provide appropriate medical care.
- Maintain and manage medical records.
- Follow up regarding consultations, procedures, treatments, and appointments.
- Communicate with you by telephone, email, or WhatsApp regarding your medical care or request.
- Comply with applicable legal, regulatory, professional, accounting, or record-keeping requirements.
- Protect the safety, rights, and interests of our patients, staff, and medical providers.
Secondary Purposes
Where permitted by applicable law, we may also use certain personal information for purposes that are not strictly necessary to provide the service you requested, including:
- Sending information about our medical services, procedures, and clinic updates.
- Conducting internal statistics and analysis to improve our services.
- Improving the functionality, security, and performance of our website and services.
Where consent is required for a particular secondary purpose, we will obtain that consent separately.
You may opt out of receiving marketing or promotional communications at any time by contacting us at hello@plasticsurgeonbelize.com.
Your decision not to receive marketing communications will not affect your ability to receive medical services.
5. Photographs and Clinical Images
Photographs and clinical images may be collected and used when necessary for medical evaluation, diagnosis, treatment, follow-up, medical records, or documentation of your care.
The use of patient photographs or clinical images for advertising, promotional purposes, social media, websites, educational materials, or other public-facing purposes will be subject to any consent required by applicable law and, where appropriate, a separate authorization.
We will not use identifiable patient photographs for marketing or promotional purposes without the appropriate authorization.
6. Disclosure and Sharing of Personal Information
We do not sell your personal information.
We may disclose or share personal information when reasonably necessary for the purposes described in this Privacy Notice, including where necessary to:
- Provide medical care or related services.
- Work with healthcare professionals, medical providers, laboratories, hospitals, or other service providers involved in your care.
- Use technology, hosting, communications, scheduling, email, or other service providers that process information on our behalf.
- Comply with legal or regulatory obligations.
- Respond to lawful requests from competent authorities.
- Protect the health, safety, rights, or property of our patients, staff, or other persons.
- Establish, exercise, or defend legal claims.
Where third-party service providers process personal information on our behalf, we will take reasonable steps to require appropriate confidentiality and security measures.
7. International Transfers and Third-Party Services
Some of our technology and service providers may process or store information outside Belize.
These providers may include website hosting services, email providers, cloud storage providers, appointment or communication platforms, analytics services, and other technology providers.
Where personal information is transferred to or processed in another country, we will take reasonable steps to protect the information and to ensure that such processing is carried out in accordance with applicable data protection requirements.
8. Cookies and Website Technologies
Our website may use cookies and similar technologies to provide essential website functionality, understand website usage, improve our services, and, where applicable, support marketing and advertising activities.
For detailed information about the cookies we use and how you can manage them, please see our Cookie Policy.
9. Your Rights as a Data Subject
Subject to applicable law and any lawful limitations or exceptions, you may have rights in relation to your personal information, including the right to:
- Request access to personal information we hold about you.
- Request information about how your personal information is being processed.
- Request correction of inaccurate or incomplete personal information.
- Request deletion or erasure of personal information where permitted by law.
- Request restriction of certain processing activities where applicable.
- Object to certain processing of your personal information, including direct marketing.
- Request portability of certain personal information where applicable.
- Withdraw consent where processing is based on your consent.
These rights are subject to applicable legal requirements and may not apply in every circumstance. For example, we may be required to retain certain medical or other records for legal, regulatory, medical, professional, or evidentiary purposes.
The Data Protection Act, 2021 recognizes a number of these data-subject rights, including access, rectification, erasure, objection, restriction of processing, and data portability. AAsamblea Nacional+1
10. How to Exercise Your Rights
To exercise any applicable data protection right or to request information regarding the processing of your personal information, please contact us at:
Email: hello@plasticsurgeonbelize.com
Your request should include:
- Your full name.
- A clear description of the information or processing activity concerned.
- The specific right you wish to exercise.
- Any information that may reasonably help us locate your personal information.
For security purposes, we may need to verify your identity before processing certain requests.
We will review and respond to your request within the timeframe required by applicable law.
11. Withdrawal of Consent
Where we process your personal information based on your consent, you may withdraw that consent by contacting us at:
Email: hello@plasticsurgeonbelize.com
Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.
Please note that withdrawing consent does not necessarily require us to delete information that we are required or otherwise permitted to retain under applicable law, or that is necessary for the provision of medical care, legal obligations, medical records, or the establishment, exercise, or defence of legal claims.
12. Security Measures
We take reasonable administrative, technical, and physical measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, destruction, or other forms of unauthorized processing.
Because no method of transmission or electronic storage is completely secure, we cannot guarantee absolute security of personal information.
13. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Notice, unless a longer retention period is required or permitted by applicable law.
Medical records and health information may be retained for the period required by applicable healthcare, professional, legal, regulatory, or evidentiary requirements.
When personal information is no longer required, we will take reasonable steps to securely delete, destroy, or anonymize it, where appropriate.
14. Children’s Personal Information
Our services may involve medical care for individuals under the age of 18. Where applicable, personal information relating to a minor will be collected and processed in accordance with applicable law and appropriate consent or authorization requirements.
15. Changes to This Privacy Notice
We reserve the right to modify or update this Privacy Notice at any time to reflect changes in applicable law, regulatory requirements, our services, technology, or our privacy practices.
Any changes will be published on this page:
www.plasticsurgeonbelize.com/privacy-notice
We encourage you to review this Privacy Notice periodically to remain informed about how we protect personal information.
16. Contact
If you have questions, concerns, or requests regarding this Privacy Notice or the processing of your personal information, please contact us:
Dr. Rogelio Rincón Lozano Northern Medical Specialist Plaza Orchid Dr Orange Walk, Belize
Email: hello@plasticsurgeonbelize.com
Last updated: October 7, 2026